How to set pricing rules and markup for dropshipping
To set your dropshipping pricing, define a rule that turns supplier cost into your selling price, then let it run on every import and every sync. You can mark up by percent, multiplier or a fixed amount, set tiers by cost, enforce a minimum price, add a price ending such as .99, and keep a compare-at price for the discount look.
This guide explains each control and how to protect your margin as supplier costs move.
What you need
- A ScrapeOra account.
- At least one supplier connected, so there is a cost to mark up.
1. Choose how to mark up
Start with the base markup. A percent adds a share of the cost, a multiplier scales the cost by a factor, and a fixed amount adds the same margin to every item. Pick the one that matches how you think about your prices.
2. Add cost-range tiers
Cheap and expensive products rarely want the same markup. Set tiers by cost so low-cost items carry a larger percentage and high-cost items a smaller one, which keeps both ends of your catalogue sensibly priced.
3. Set a minimum price and a price ending
A minimum price stops a cheap variant from ever being listed below your floor. A price ending such as .99 or .95 rounds every result to the shape your customers expect, so you do not publish an odd 13.47.
4. Keep a compare-at price
Set a compare-at price if you want the struck-through original that stores show beside a sale price. It is worked out from the same rule, so the discount look stays consistent across your catalogue.
5. Protect your margin on sync
Your rule runs again on every scheduled sync, so a supplier cost change updates your price automatically. Switch on the guard that only ever raises prices if you do not want a supplier drop to pull your price down. On higher plans you can also add an estimated import-duty line so landed cost is reflected.
Pricing rules never touch your product text. Rewriting the title or description in your brand voice is a separate, optional step and never changes your price, cost, SKU or stock.
Common problems and fixes
- Some prices came out too low
- Set a minimum price, and consider cost-range tiers so low-cost items get a larger percentage markup.
- A supplier price drop lowered my price
- Turn on the only-raise-prices guard so a lower cost never reduces what you charge.
- Prices look untidy, like 13.47
- Add a price ending such as .99 so every result is rounded to a clean shape.
Frequently asked questions
- When does the pricing rule run?
- On every import and on every scheduled sync, so new products and cost changes are both priced automatically.
- Can different products use different rules?
- Yes. Cost-range tiers let one rule price cheap and expensive items differently, and you can run separate connections for separate pricing.
- Does the brand-voice rewrite change my prices?
- No. The optional rewrite only touches the title and description. Your price, cost, SKU and stock are always left as the authoritative values.